“Unique marketing opportunity for Kokkola”
The shooting of a family film will start in Kokkola in early August, as a German-Finnish coproduction. The film is based on the popular German book series Matti und Sami. Kokkola was chosen as the location because the film’s main characters are convinced that a Finnish town is the world’s best location for a summer cottage.
Mr Jonne Sandberg, Kokkola development manager, says that it is fantastic – in many respects – that Kokkola was selected as the film location from amongst other cities in Finland.
– The film-makers will purchase various services from local companies, spending a significant amount of euros, we are talking about six-digit sums. Further, this is a unique marketing opportunity for Kokkola in the German market, Mr Sandberg adds. Lieblingsfilm GmbH produces the film together with the Finnish co-producer Aamu, the company behind the film The Happiest Day in the Life of Olli Mäki.
– Kokkola region has served as a good location for film-making even before. In addition to a wide range of services, Kokkola provides fine locations for shooting, and the city’s active involvement was significant when taking the decision. In addition, we can engage a local sound designer, H5 Film Sound Oy, run by Mr Heikki Kossi, explains Mr. Matti Sipiläinen, production coordinator at Aamu Film Company.
Managing Director of Kokkola Tourism, Mr Jaska Pensaari is pleased that film-making continues in Kokkola also after The Happiest Day in the Life of Olli Mäki. The film will be released in Germany and Finland in February 2018, and it will keep Kokkola Tourism quite busy. Visit Finland has expressed an interest to market Finland using the film and Kokkola.
– The Nordic project Arctic Image and Central Ostrobothnia Federation for Education have actively contributed in marketing this region for movie makers. Now when Kokkola is being presented for a German audience as the world’s best place of a summer cottage, we must rise to the challenge, Mr Pensaari points out.
If the marketing aspect related to the film is put into practice, it will mean that tourists from Germany will come to see the film locations.
– We will immediately start planning different accommodation packages, for instance. Some visitors will stay at hotels but we must also make sure that there is a sufficient amount of cottages available for those who specifically wish to stay in a summer cottage.
In addition to a sound designer and composer, there will be a Finnish sound recorder, stage manager, costume designer and boom operator at the Kokkola location. Among Finnish actors, Mr Tommi Korpela and Mr Eero Milonoff will play the leading roles.
City of Kokkola
Tel. +358 44 7809 093
Kokkola Tourism Ltd
Tel. +358 40 5576 295
Aamu Film Company Ltd
Tel. +358 40 7578 865